THE HILL — With young voters more apathetic about voting and government than ever, several organizations are trying to woo the “selfie generation” to the polls this fall.
“About half of those who vote in presidential elections do not vote in midterms,” explained Andy Bernstein, executive director of HeadCount, a non-partisan organization that partners with musicians to get youth engaged in politics.
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While overall turnout among young voters in presidential elections has grown, turnout for midterms has stagnated, according to the Center for Information and Research on Civic Learning and Engagement (CIVIC).
In 2010, the under-30 vote dropped 27 percent since Obama first sailed to victory two years earlier, according to CIVIC analysis of Census data.
Bernstein’s group hopes to engage these so-called drop-off voters by riding the popularity of musicians.
HeadCount will go on tour with the band The Black Keys for 15 shows in more than a dozen cities from Sept. 6 through Nov. 3 registering young voters.
Read more at The Hill.
