POLITICO — The massive coast-to-coast campaign to get people to sign up for Obamacare is light on mentions of one central element: the widely-disliked individual mandate.
Poll after poll has found that Americans don’t like being told they have to get insurance or face a penalty. So the groups doing outreach don’t plan to draw much attention to it.
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“For the most part no, because [the mandate] doesn’t apply to very many people at all,” said Ethan Rome, executive director of Health Care for America Now, citing government estimates that only a small proportion of uninsured Americans would actually face a penalty by 2016.
The early stages of the enrollment push has been all honey and no vinegar. Organizing for Action, President Barack Obama’s advocacy group, has released two ads focusing on the law’s benefits. Other advocates are counting on Mom to get their adult kids to sign up. Oregon’s exchange released its first ads this week, featuring – what else? – indie musicians strumming on guitars for the “Live Long Oregonians” campaign.
No mention of the “m” word.
Read more at Politico
