NEW YORK POST — How do you market the Affordable Care Act to Millennials? If you’ve got a good answer, tell the White House right away. It’s tried everything to get us to sign up for health insurance on the federal exchanges — and most of its attempts have been off-tune, off-putting, or just downright dumb.
Recommended Stories
The latest effort involves former NBA star Magic Johnson. Sorry: While Johnson commands respect for his athletic and personal achievements, he’s the not the best candidate to market anything to Millennials. He retired in 1991. Anyone under 23 never even saw him pick up a basketball.
So here’s marketing lesson No. 1: You’ve lost us when we have to Google your spokesman.
Read more at The New York Post.
