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When it comes to Tuesday’s GOP debate, one pro-Clinton super PAC, Priorities USA has high hopes. For their anti-Trump snapchat filter that is. Snapchat users in Nevada, where the debate is being hosted, can select a filter that says “Deport Trump,'” complete with that red baseball cap and tufts of Trump’s equally iconic hair.
As MSNBC reported, the effort isn’t costing the group much, at “five figures.” Still, MSNBC notes that “it’s an innovative application of new technology that campaigns and political groups are just beginning to explore as they seek new ways to reach voters.”
While the filter is aimed at Trump, spokesperson Justin Barasky took aim at other GOP candidates in a statement:
The super PAC and Hillary don’t just have in common then a hope to elect her as president, but also have lumped the other GOP candidates with Trump then. As Barasky also added:
Love it or hate the gimmick, it is a form of trolling which may work out for them. It’s sure to reach many voters, especially millennials. It is noted that “more than 60% of smartphone users between the ages of 13 and 34 have Snapchat and “geofilters like this one, which are only accessible in certain areas, are viewed 400 to 500 million times a day.”
The group plans to spend “hundreds of millions next year” to defeat the Republican nominee in hopes to elect Hillary. Time will tell if all the social media and spending in the world can bring them their wish.
