UConn rebranding with new logo

Published March 16, 2013 8:29pm ET



STORRS, Conn. (AP) — The University of Connecticut has confirmed that it plans to change its logo.

The news was first reported this week by the school’s student newspaper, The Daily Campus.

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Athletic Department spokesman Mike Enright says details of the rebranding project, including the new school logo will be released in mid-April.

The Daily Campus, citing student athletes who had seen the new logo, said the familiar image of a Husky dog with its tongue hanging out will be replaced by a more intimidating-looking Husky.

Enright says the school is working with apparel partner Nike on the rebranding, and there is no cost to UConn.

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