This month marks the 150th anniversary of the Levi’s 501 jean. Or as we successfully branded May 20 with marketing efforts directed at establishing the company’s originator status: “The birth of the blue jean.” I know the importance of branding at Levi’s: My 23 years at the company included eight as chief marketing officer and two as brand president, which ended in 2022 because of my advocacy of reopening public schools, a stance the company couldn’t stomach. Levi’s wrote the first draft of history, as the saying goes, and that draft shows May 20 as the day that the entire class of products known as “jeans” came to be. BIDEN CAMPAIGN TO SPOTLIGHT GREEN POLICIES IN APPEAL TO YOUNGER VOTERS But I also know the importance of innovation. Because a company doesn’t make it to...