'America's Got Talent' is summertime TV choice

‘America’s Got Talent’ is summertime TV choice

Published August 16, 2011 4:00am ET



Summertime is for cutting yourself some slack, whether that means reading potboilers poolside or testing the limits of fried food at county fairs. Television has its own seasonal playlist, mostly dominated by reality shows and topped by “America’s Got Talent,” the NBC contest that takes an expansive view of achievement.

Yes, angelic-voiced Jackie Evancho, 11, was a star last season on “AGT” (the efficient nickname used by its producers and NBC). But the show, hosted by Nick Cannon, welcomes much more than elegant child sopranos.

“For me, each year it’s about giving the audience acts that others don’t feature. We want different singers than ‘American Idol’ and ‘X Factor,’ ” said the show’s executive producer, Cecile Frot-Coutaz. “And we want young, cool variety acts that people talk about.”

The attempts to be different aren’t always pretty.

“Whether it’s ‘AGT’ or not, it’s amazing what somebody will do to garner fame,” said Howie Mandel, who judges the show with Sharon Osbourne and Piers Morgan. “It’s probably more apparent in our audition rounds where it goes everywhere from brilliance to insanity.”

This season, the mix has included a talking bird act, male pole dancer, BMX stunt team and a man who played a game of elimination by throwing himself on a series of boxes. One of them held a knife. Contestants who successfully tried out on YouTube, one of the “AGT” audition options, include preteen singing group Avery and the Calico Hearts, juggler Charles Peachock and the West Springfield Dance Team, all performing on this week’s wild-card competition.

Presenting a jumble of entertainment is vintage show business but a TV rarity these days: “We’re the only show that offers this,” Mandel said.

“America’s Got Talent” is hitting a ratings high in its sixth year, both among total viewers and advertiser-favored young adults, according to Nielsen Co. The Tuesday episodes are up 22 percent compared to last year, drawing an audience of 14.6 million, while Wednesdays are averaging 12 million, a 12 percent increase over 2010.

As with other TV vocal contests that offer established singers a promotional platform, “AGT” attracts a fair share of pop stars. Past performers include Stevie Nicks, Jason Derulo and Maroon 5, with Colbie Caillat appearing on Wednesday’s show.

Morgan puts the NBC show in the context of his native Britain’s pop culture, recalling offbeat summer variety shows held by seaside towns and dubbed, “End of the Pier.”

“It reminds me of ‘AGT’: You never know what’s going to happen,” said Morgan,