Rachel Maddow’s replacement host, Alex Wagner, garnered 38% fewer viewers in her first two weeks of taking over Maddow’s time slot from Tuesday to Friday.
Wagner has hosted MSNBC’s 9 p.m. hour slot since Aug. 16, with an average of 1.6 million viewers. Meanwhile, Maddow had an average of 2.6 million on Monday nights, for which she remains the host. Two million viewers tuned in on Wagner’s premiere night, making it the most-watched show that day, to see the new host fumble after a teleprompter problem. Even those numbers were 27% less than Maddow’s show the night before.
The show reported 183,000 viewers in the 25-50 demographic during the debut, which was still lower than Maddow’s 230,000 views. By Aug. 26, Wagner’s viewership in the key demographic had dropped 40% to 112,000.
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Fox News’s Sean Hannity became the No. 1 watched show that hour, with 2.8 million viewers, while CNN fell behind MSNBC’s new numbers with only 766,000 viewers. CNN’s 9 p.m. hour has yet to receive a permanent replacement since host Chris Cuomo was fired.
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Wagner previously hosted her own show, Now with Alex Wagner, from 2011 until it was canceled in 2015. She’s since been a guest anchor since February.
