Elizabeth Warren is bringing her campaign against 2020 Democratic rival Michael Bloomberg to his own turf.
The Massachusetts senator’s campaign has purchased an ad on the television channel of the former New York City mayor’s financial information and news company Bloomberg Television.
The ad will run on Dec. 4 and will cost $792, a fraction of the amount campaigns often spend for spots during prime time or during other heavily watched events, such as NFL playoff games.
The network also will host an interview with Warren on Wednesday at 6:15 p.m. EST.
Warren’s upcoming paid and free appearances on Bloomberg Television come as her attacks against the billionaire businessman increase.
“He doesn’t need people; he only needs bags and bags of money. I think Michael Bloomberg is wrong, and that’s what we need to prove in this election,” Warren said in Iowa on Nov. 25.
The feud between the two extends back to August, when Bloomberg, who has a net worth estimated at nearly $55 billion, mocked Warren’s jabs at the wealthy, during a gun control forum in Iowa.
“I just said to Senator Warren on the way out, ‘Senator, congratulations. It’s a nice talk. But let me just remind you if my company hadn’t been successful, we wouldn’t be here today, so enough with this stuff,’” he joked.
Since last spring, Warren made higher taxes on wealthy individuals — with billionaires in particular — central to her campaign. Much of Warren’s policy agenda, she says, will be paid for by a wealth tax on individuals with a net worth of $50 million and above.
The Warren campaign’s online store sells a coffee mug labeled “billionaire tears.” And last month, she bought commercial time on CNBC for an ad blasting wealthy individuals who have criticized her domestic agenda.
“It is time for a wealth tax in America. I’ve heard that there are some billionaires who don’t support this plan,” she says in the ad before it cuts to individuals such as hedge fund manager Leon G. Cooperman saying, “The vilification of billionaires makes no sense to me.”
Bloomberg News has attracted criticism for its decision to cease all investigative work into the Democratic primary field following its owner jumping into the race, though journalistic investigations into President Trump would continue. On Monday, Trump’s reelection campaign and the GOP announced it would no longer credential Bloomberg reporters to covers its events, citing the policy.
