Resurgent Republic released this pre-election memo on Friday that should top your weekend reading list. The analysis, authored by three top GOP strategists and Resurgent Republic leaders — Ed Gillespie, Whit Ayers and Leslie Sanchez – argues that Obama and the Democrats’ slide among independent voters occurred gradually throughout the course of 2009 and 2010 – not in the last several months – as these voters grew increasingly frustrated, worried and weary with the big government solutions to every perceived problem. It also highlights how Democrats focused on a host of other priorities other than real job creation.
Here’s a sample of why Obama lost ground among independents:
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What Congress did not accomplish was also just as troubling as what they did, according to the Resurgent memo:
Democrats and Obama also missed the boat with these swing voters when it came to solid policies to reduce unemployment:
But instead of focusing on jobs and the economy, the Democrats seemed obsessed with passing health care.
When voters said the economy and unemployment was the most important issue facing the nation, President Obama and congressional Democrats spent more than one year debating health care reform legislation which voters believe does more to increase coverage than control costs.
The Resurgent pre-election memo provides a useful set of “closing arguments” you might hear Republicans and conservatives make between now and Election Day. If GOP candidates are not emphasizing these points as the campaign draws to a close, they should be.