Bud Light aims to rebound from tumultuous 2023 with Super Bowl LVIII ads

Published January 29, 2024 3:41pm ET



Beer company Anheuser-Busch looks to continue its Bud Light rebound effort with several ads during the Super Bowl next month.

The company will also feature two of its other drinks, Budweiser and Michelob ULTRA, during the big game on Feb. 11. Anheuser-Busch will air about 2 1/2 minutes of advertising time during the commercial breaks, which equates to roughly $17.5 million in advertising costs.

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