Howard Kurtz reports that a new study shows that 77 percent Obama’s “commercials were negative during the week after the Republican National Convention, compared with 56 percent of the spots run by McCain.”
Ken Goldstein, who directed the study by the Wisconsin Advertising Project, based at the University of Wisconsin, says the pattern was a reversal from earlier months, in which McCain’s advertising was consistently more negative than Obama’s. “It suggests that the Sarah Palin pick and the newfound aggressiveness by McCain got into Obama’s head a little bit,” Goldstein said. “He was under great pressure to show some spine, be aggressive, fire back.”
