Hey conservatives: Podcasts aren’t just for hipsters anymore

Published February 4, 2020 11:00am ET



When my baby boomer brother saw last year on social media that I had launched a podcast, he called me to congratulate me. After a few moments of accolades and verbal high-fives, he paused and asked, “What’s a podcast?” He is not atypical of people from my generation. Podcasts are as foreign as writing HTML code. Podcasts were thought to be the dominion of hipsters and liberals. That’s all changing.

Who knew that a podcast with Republican Texas Sen. Ted Cruz recapping each day of the impeachment trial would become a hit? It did. Verdict with Ted Cruz rocketed to the top of not only the News category on Apple Podcasts but to the top of the charts for all podcasts on Apple. Do you think it was the 20-somethings with fedoras, beard oil, and mustache wax who put it there?

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