The supposedly offensive claim, which, ironically enough, is already a bit of an eye-roller, appeared in a section of an Oxford newsletter dealing with equality, diversity and “racial micro-aggressions.”

“Not making eye contact or speaking directly to people” could be a form of “subtle, everyday racism,” the newsletter read, adding that it could make minorities feel alienated.

As it turns out, advocates for people with autism weren’t too pleased with the bit about eye contact.

Though the university clearly aimed to be mindful of others, critics said the suggestion was “insensitive” to autistic people who already struggle to make eye contact, BBC reported.

After some online backlash, the university apologized for the whole thing.

“We made a mistake. Our newsletter was too brief to deal adequately and sensibly with the issue,” the group said on its official Twitter account. “We are sorry that we took no account of other reasons for difference in eye contact and social interaction, including disability.”

“Oxford deeply values and works hard to support students and staff with disabilities, including those with autism or social anxiety disorder,” it added.

For some, the apology wasn’t good enough.

The newsletter’s authors “need a reality check,” said Emeritus professor of sociology at the University of Kent, Frank Furedi.

The silliest thing about all of this is that the newsletter was only trying to help others not feel alienated. Imagine getting in trouble for trying to avoid getting into trouble.

You can’t please everyone. You can’t win. Embrace the darkness. Embrace the void.