Baby Got PAC, a new super PAC supporting Marco Rubio’s presidential bid, is gearing up for when the GOP nominating fight will hit overdrive ahead of the Feb. 1 Iowa caucuses.
John Jordan, the wealthy California businessman behind Baby Got PAC, is in the midst of plotting strategy and developing new television spots. During a Friday telephone with the Washington Examiner, Jordan said when he goes on the air, where and with what ad will be determined by conditions on the ground at the time.
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“I try and stay nimble,” Jordan said. The group has been quiet since unveiling its debut advertisement just before the last Republican presidential debate in Milwaukee.
Jordan is unusual in that he isn’t just the money behind the political action committee — he’s the creative team as well. The entrepreneur thinks too many political ads are cookie cutter and anachronistic, and not designed to break through in a modern media environment that is cluttered with spots from campaigns and third party groups. Jordan was candid in acknowledging that Baby Got PAC doesn’t have a fully developed advertising strategy or financial budget.
But money wouldn’t appear to be a problem, even if Jordan is the only one writing the checks (he indicated that other GOP donors have expressed interest in contributing.) And, it’s possible that any television ad buy he places would be national in scope, though they might be narrowly targeted toward a particular voting demographic. He didn’t rule out advertising on platforms other than television, such as digital and online.
“These races are not races in individual states anymore,” Jordan said. “Now, all of these states’ [polls] track closely with the national numbers.”
If Jordan’s super PAC becomes heavily involved in the 2016 primary, it could help Rubio.
The Florida senator has moved into the top tier of the Republican field, but remains in a tough battle for the top spot with New York billionaire businessman and reality television star Donald Trump, retired pediatric neurosurgeon Ben Carson and Sen. Ted Cruz of Texas. Cruz has the backing of four independently run super PACs, while Rubio is relying on outside help from one super PAC and that organization’s affiliated political nonprofit.
Conservative Solutions PAC, the official Rubio super PAC, went on television in Iowa and New Hampshire on Tuesday with a new spot that began an increased investment in the first nominating states. Rubio is polling in the top four nationally, as well as in Iowa and New Hampshire, according to the RealClearPolitics average of GOP primary surveys.
