In the final weeks before the election, Senate Minority Leader Mitch McConnell has launched a new ad aimed at the heartstrings.
In the minute-long ad called “Home,” Noelle Hunter, a resident of Morehead, Ky., praises the incumbent GOP senator, saying he helped her get her daughter back from her ex-husband, who had taken her to Mali during a custody battle.
Hunter petitioned the White House and testified before the Senate Committee on Foreign Relations in an effort to bring back her daughter.
“You don’t know how important a senator’s experience is until your child’s life is on the line,” Hunter says in the ad.
Discussing McConnell’s role, she begins to cry: “I can’t even talk about him without getting emotional,” she says. “He cares. He cared about me and my children when other people didn’t.”
She presses on about how McConnell worked with the U.S. State Department as well as the Mali government to bring her daughter back.
The ad is a bit of change for the McConnell campaign, which has focused on a more traditional back-and-forth with opponent Alison Lundergan Grimes. According to a RealClearPolitics average of polls, McConnell is ahead by five points.
