“I wrote the book on it,” he said. “I’m pretty up there. I ride a bike. I own aPrius.”

He said about the only categories in which he wouldn’t qualify are that he doesn’t like “expensive strollers” or “outdoor performance gear.”

He conceded, his identification of “white people” is really a misnomer; it really lampoons white urban liberals. He said when he was growing up in Toronto, Canada, upper-class yuppies pushed out the working class, so the white people he describes in his blog “were the only white people I knew growing up.” And yes, he says, “Left-wing Americans and Canadians are pretty much the same people.”

Here, he added, they’re known as Barack Obama voters. He said for his next project, he’d like to have readers send him pictures of their Priuses with Obama stickers on the back. He’d then create one of those images where all the tiny Prius photos make a larger collage of Obama’s head.

White people will surely love it.