1. Ushering in the era of big spending
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July 1999 » In the most expensive transaction in sports history at the time, Snyder completes the purchase of the Redskins and what was then known as Jack Kent Cooke Stadium for $800 million in July 1999, following the death of the previous owner, Jack Kent Cooke. Snyder, then just 34 years old, becomes the youngest owner in the NFL.
2. Big purchase brings big sponsor
Summer 1999 » Snyder removes the name of the team’s beloved late owner from the stadium in favor of a revolutionary 27-year, $207 million corporate sponsorship. Over the next decade, Snyder improves nearly every aspect of the stadium, aside from its location, most notably expanding the capacity to a league-high 91,665. However, obstructed view seats and outrageous parking costs still get most of the attention.
3. Norv stays, Charley goes
Summer 1999 » Undaunted by a lack of experience in professional sports, Snyder immediately fires general manager Charley Casserly, choosing to side at the time with head coach Norv Turner, who lasted one full season but was also fired in 2000 with three games remaining despite a 7-6 record.
4. One and done for Marty
2001 » Snyder names Marty Schottenheimer head coach and general manager, and the Redskins win five straight games after opening the year with five losses. They finish the season 8-8, and Snyder tries to get Schottenheimer to abdicate his personnel role. Schottenheimer declines, and Snyder fires him. Steve Spurrier is hired, contributes two more losing seasons, and resigns at the end of 2003.
5. Showing them the money
1999-2009 » Snyder takes interest in the most expensive NFL free agents available, including Bruce Smith (36-year-old, 15-year veteran pass rusher handed five-year deal worth $25 million in 1999), Deion Sanders (32-year-old, 11-year veteran cornerback given seven-years, $56 million in 2000), and Albert Haynesworth (27-year-old, 8th-year defensive tackle signed a seven-year, $100 million deal in February). Don’t forget Adam Archuleta, either.
6. A buffet of quarterbacks
1999-2009 » The Redskins become a quarterback carousel, starting with Snyder picking Patrick Ramsey in 2002. Past-his-prime Mark Brunell arrives in 2004, first-round draft pick Jason Campbell in 2005. During the most recent offseason, the Redskins show interest in Mark Sanchez and nearly traded for Jay Cutler.
7. Training camp moves to Ashburn
2003 » Snyder turns a very savvy move into a knucklehead play. Moving the Redskins’ training camp from Carlisle, Pa., to their facility in Ashburn is great idea for players, staff and for the fans, who were invited to watch for the first time. But Snyder ruins it by charging admission and a parking fee.
8. One billion dollars
2004 » Under Snyder’s guidance, the Redskins become the most profitable franchise in the NFL, with Forbes listing the team’s worth at more than $1.26 billion. They also haven’t made the playoffs since Snyder took over as owner — except the very first year after the team was already in place.
9. The return of Joe Gibbs
2004 » Snyder lures former head coach and three-time Super Bowl winner Joe Gibbs away from NASCAR to return to the Redskins — not only as head coach, but also team president after more than a decade away from the NFL. The Redskins finish the season 6-10, but make the playoffs twice in the next three years.
10. Controlling the airwaves
2004-2008 » Snyder buys up a total of six Washington-area radio stations — while adding Six Flags and Tom Cruise’s movie production company to his business empire — to take control of the Redskins’ on-air presence. in 2004, Snyder ends Frank Herzog’s 25-year run as the team’s radio play-by-play man, replacing him with Larry Michael.
